Commercial / 01Responders Moving and Storage Superbowl Ad
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We Don't Market.We Create.
Red Claw Media— Maine Video Production & Creative Storytelling
High-level production for commercials, documentaries, podcasts, and brand films from Waterville, Maine.
01
Scene 01 — The idea
Script / Storyboard / Treatment
Everything starts
with an idea.
Before the lights. Before the lens. There is a thought worth chasing. We find the story, shape the point of view, and build the world around it.
ConceptScriptPlan
Where does the scene take place?Studio, street, workplace, coastline—or somewhere we haven't imagined yet?Who do we meet in the frame?Tell us whose story the audience should follow.What should the scene feel like?Intimate, energetic, cinematic, raw, playful, or entirely unexpected?
02
Scene 02 — Production
Camera / Light / Action
Then we
shoot it.
Crews, cameras, light, movement, performance. This is where preparation becomes instinct—and the frame comes alive.
03
Scene 03 — Post
Edit / Color / Sound / Motion
Shape
it.
The edit finds the pulse. Color gives it atmosphere. Sound makes it physical. Every decision moves the story closer to the final frame.
Scene 04 — Final
Don't take our word for it.
Watch.
Shoot it. Shape it. Share it.
Selected work
The work
is the hero.
Big frames. Few words. A collection of commercial, documentary, and creative production.
Commercial / 012026
Commercial / 02201 Service — Maine's Trusted Towing Experts
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Creative Production / 03Maine DOT - Picture Perfect
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Creative Production / 04TJ's Pool Hall
Commercial
Capabilities
What we
create.
01Commercial ProductionCommercials and branded films built around story, emotion, and visual impact.02DocumentaryAuthentic stories centered on real people, organizations, communities, and experiences.03Creative ContentOriginal visual concepts created for modern audiences and every kind of screen.04Short-Form ProductionPurpose-built vertical and social films made with full production craft.
Commercial Production / 01—08
05PodcastsMulti-camera recording, editing, sound, and complete visual packaging.06Social Media ContentPlatform-native content, campaign series, and scroll-stopping films built for feeds, stories, and channels.07Event FilmCinematic coverage that preserves the energy and story of the room.08Website DesignCinematic websites designed and built to show your work the way it deserves.
The Red Claw process
From thought
to screen.
Idea
We start with the story.
Prep
Concept. Script. Location. People. Plan.
Shoot
Cameras roll.
Shape
Edit. Sound. Color. Motion.
Deliver
The finished creative is ready for the world.
About Red Claw
We're filmmakers,
editors, storytellers,
and creators.
We believe great video shouldn't feel manufactured. It should make you feel something.
From commercials and documentaries to podcasts and original creative, every project has the same goal: make something worth watching.
The people behind the frame
Crew, not
corporate.
Shawn Packard
President · Cinematographer · Editor
Story, shot design, cinematography, editing, and the final creative.Shawn Packard is the Founder and President of Red Claw Media, bringing a diverse background in leadership, business, education, human services, and award-winning film production. A Full Sail University graduate, Shawn has earned his B.S. in Digital Cinematography and a Masters in New Media Journalism. He has built Red Claw Media into a growing creative production company serving businesses and organizations across Maine.
Eli Poulin
Camera Operator · Editor
Videography, editing, and content production across Central Maine.Eli Poulin has over 30 years of experience as a creative media professional from Central Maine. At Red Claw Media, he specializes in video production, editing, social media, and digital content. As a key member of the Red Claw team, Eli helps bring client stories to life through engaging visuals, creative storytelling, and polished content while supporting productions and brands throughout Maine.
Alan Brickett
Clawffice Manager · Editor
Keeps the studio running and the edits moving from first cut to final.Runs scheduling, client communication, and post workflow for every project on the board. Backs it up on the timeline — assembling first cuts, managing media and versions, and keeping delivery dates honest.
Kaelyn Lakey
Editor
Shapes the cut, pacing, and story into something worth watching.Editor across documentary, branded film, and short-form. Strong instincts for structure and pacing, with a detail-first finish covering sound balance, titles, and color consistency across every deliverable.
Mark Fox
Film Composer · Multi-Instrumentalist
Original music and sonic atmosphere built around the picture.Multi-instrumentalist composer writing original scores tailored to picture. Builds custom themes, ambient beds, and sound design that carry the emotional arc of documentaries, commercials, and brand films.
Learn more
About Red Claw Media
From the first idea to the studio build — how Red Claw Media came to be.The logos, the first cameras, the build-out of the Waterville studio, and the work that carried us from concept to a full production company.
Based in Maine
Small team.
Big frames.
Maine made.
Built to compete anywhere.
Waterville, Maine 04901
Grounded here. Ready for any screen, any story, any location.
Maine made.
Built to compete
anywhere.
Red Claw MediaWaterville / Maine